Seventh Generation, McDonald’s, 3M and BillerudKorsnäs—it’s fitting on Earth Day 2016 to recognize the winners in the second annual Trashies Awards competition. These sustainable packaging visionaries received accolades April 11 during the opening reception of the SustPack 2016 conference, sponsored by the Sustainable Packaging Coalition, Smithers Pira and Packaging Digest.
The competition awards sustainable successes in five categories: Package; Partnership; Person; Process/Production Method; and Public Message/Service/Ad Campaign. This year, we have four winners and one honorable mention. There does not have to be a winner in each category, just recognition of an outstanding contribution to sustainable packaging. Points were awarded based on sustainable merit; technical merit; supporting materials; and contribution to the industry. One point was also possible for judge’s discretion.
Judges again this year were Steve Mahler, design manager and sustainable package development manager at Caraustar Industries (who also designed and hand-makes each award); Kim Carswell, senior manager, packaging, Target; Victor Bell, president, Environmental Packaging Intl.; Liz Shoch, assistant director, Sustainable Packaging Coalition; and me, Lisa Pierce, executive editor of Packaging Digest.
Winner: Seventh Generation / Accredo Packaging / Dow Chemical
Accepting Awards: Derrick Lawrence (second from left), director of packaging development, Seventh Generation; Malcolm Cohn (third from left), director of sustainability, Accredo Packaging; and Stacy Fields (second from right), North American director, Dow Chemical [photographed along with Jon Pyper (far left), North American director of sustainability, Dow; Lamy Chopin (third from right), product development leader, Dow; and Han Zhang (far right), sustainability and advocacy manager, Packaging & Specialty Plastics, Dow]
With zero waste a target by 2020, Seventh Generation partnered with Accredo and Dow to develop a new package for its dishwasher detergent pods. Using existing pouch manufacturing technology, resin and RecycleReady technology from Dow, Accredo produced a multi-layer polyethylene pouch that is 100% recyclable. An added bonus is the use of the How2Recycle logo used in the graphics to help consumers recycle it properly.